The town of Vail is known around the world for its charming village, elevated offerings, and stunning natural beauty. Yet what truly leaves a lasting impression is often found in the smallest details—the unexpected discoveries that create your Vail Moment.

Discover Your Vail Moment was a B2C multi-disciplinary campaign designed to promote this Colorado town as a haven for mountain lovers, specifically to attract more visitors during the summer. Our campaign assets brought to life the little “moments” that make the Town of Vail a year-round destination.